BIG BROTHER MOBILE 3D WEB EXPERIENCE
Real-time 3D / Unity WebGL / Interactive Experience / Mobile / AI Integration
THE CHALLENGE_
Step inside the Big Brother house
We built the entire Big Brother house in 3D, matched it to the real one as it was being constructed, and designed a seven-station mobile experience with the actual Big Brother voice, an AI diary room selfie and a cooking game that could end very badly.
Drawbridge was commissioned by Endemol, Network 10 and the Big Brother brand to build a mobile companion experience for the 2025 Australian series. Fans who scanned a QR code advertised on the show and across social media would be taken inside the Big Brother house on their phone, moving through a series of interactive stations with the actual Big Brother voice guiding them through.
FPD's role was to design and build the entire 3D environment and interactive experience. The house had to match the real one, and the real one was still under construction.
BUILDING A HOUSE THAT WASN'T FINISHED_
Reference material arrived in stages: ad hoc images, moodboards, early CAD files and descriptions. We built what we could from those, then adjusted rapidly as the real set came together.
Lighting was the most demanding challenge. LED strip lighting runs throughout the Big Brother house walls, furniture, kitchen cabinets, benches and ceiling arches. It is a defining feature of the show's visual identity, and no lighting reference was available until the final stages of production. We built our pipeline to absorb last-minute changes and delivered the final lit environment on schedule.
Little changed in the end. We had matched furniture, lamps and decor closely enough from the reference material that only targeted updates were needed once the real house was complete.
WHAT WE BUILT_
The experience moved users through seven fixed positions inside the house, advancing by tapping the screen. Gyroscope support let them look around each space freely. Each station had its own activity and its own Big Brother voiceover, delivered by the show's actual voice actor.
- A 3D floating Big Brother eye greeted users and set the tone.
- An AI-generated selfie placed the user in a large framed photo on the diary room wall.
- A cooking game challenged users to choose ingredients for a soup for the housemates.
- The diary room offered a live AI voice conversation with Big Brother.
- The kitchen table delivered an exclusive prize video.
- The voting hall linked to the live vote.
- The streaming screen linked to the live broadcast.
The experience looped, with the AI selfie and voice chat disabled on repeat runs to prevent spam.
COOKING UP A STORM_
Tapping the pot starts the game. The lid lifts to reveal steaming boiling water. Ingredients line the counter. Users choose five, each one flying into the pot with a splash when tapped.
Good ingredients included tomatoes, carrots and onions. Bad ingredients included toilet paper, a pot plant and toothpaste.
Once five are in, the lid closes. Either a normal brown soup with vegetables appears in bowls for the housemates, or a green toxic sludge. Big Brother delivers a different voiceover for each outcome.
BECOMING A HOUSEMATE_
The AI selfie placed users inside the diary room by swapping their face into a large framed photograph on the wall. The challenge was that the real diary room and chair were not available.
We built and rendered the diary room chair in 3D to photorealistic quality, then composited a person into the scene. That render became the prompt image for the AI, which swapped the user's selfie in. The result was a photorealistic image of the user sitting in the Big Brother diary room chair, appearing on the wall of the house they were standing in.
"Future Perfect are exceptional partners that deliver a smooth user experience under tight broadcast timelines and pressure. They create a level of polish, accuracy and realism that make the experience instantly credible to fans.
The house design was constantly changing and reference material sparse. They worked quickly and made smart decisions to ensure the experience was premium, performant and ready for public launch.
They continue to be our trusted delivery partner for high-stakes interactive work."
Gavin Douglas
Founder/CEO
Drawbridge Labs
RESULT_
5 minutes 15 seconds average user dwell time.
Services delivered:
- 3D environment design and build (Unity WebGL)
- Interior modelling, materials and lighting
- Interactive game mechanics
- AI selfie integration and front-end presentation
- AI voice chat front-end integration
- Voiceover integration (Big Brother voice actor)
- Mobile performance engineering
- Entry sequence video
- Creative direction and content strategy
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Abbotsford, Melbourne, Australia
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